WHO WE ARE

We are a woman-founded and operated Apothecary and Botanica.

We created Rou & Rosemary as a place where we can connect, share knowledge, and promote alternative methods of healing.

We offer organic herbs and ethically sourced metaphysical tools to help you connect deeply to yourself and to expand your vision of what healing can mean for you. Whether you are an herbalist, spiritualist, or simply enjoy these materials, we will accompany you on your journey to innate healing, wholeness, and confidence. 

WHAT WE DO

Our core mission is connection. 

We believe that acquiring the products we source for you should be effortless—yet intimate. Whether it is a healing herb for a loved one or thoughtful curiosity for a friend, everything we source and create is imbued with meaning and intention. Our descriptions are detailed considerations of each product, offering a depth of knowledge that guides you to use the products in a way that speaks to you authentically. 

OUR PROMISE

We are committed to creating with care and intention. From materials to production, we are driven by passion for quality and dedication to thoughtfully considered sourcing and sustainable manufacturing methods. This philosophy underscores absolutely everything we do—the products we curate, the goods we source, and the partners we champion.

We are devoted to quality, driven by nature, and dedicated to honoring our roots and traditions. These three pillars represent our brand philosophy: consciousness, community, culture.

OUR FOUNDER

Uniting her innate understanding of spirituality, her healing journey, and her respect for superb materials and artistic ingenuity, Roujette set out to create a space that would both serve her community and speak to her own personal passions. She is excited that Rou & Rosemary honors her ancestors and journey. The Apothecary and Botanica are packed with botanicals she grew up using, plant and spirit medicine, tools, and educational resources to heal and nourish the mind, body, and spirit. Apprenticed by her elders and guided by her ancestors, Roujette grew into her magic. She is dedicated to guiding others to make informed choices about their overall lifestyle, to become their spiritual and physical best selves based on their instinctive gifts.

  • COMMUNITY

    We bring meaning and heart to the global marketplace. We build positive partnerships by supporting organic farmers, small businesses, artisans, and more.

  • CONSCIOUSNESS

    We source and supply only the most sustainable and ethical products. All the herbs we sell are grown chemical-free, following organic cultivation standards. When certified organic materials are not available, we opt for those cultivated without chemicals or synthetic inputs.

  • CULTURE

    We preserve and empower cultural traditions by sharing traditional and folk uses of all the products we sell.

FOLLOW ALONG

@rouandrosemary